Marketing

Marketing Toolkit - 11/07/2024

Two important parts of many physicians’ business are marketing and advertising to attract new patients to the practice. This toolkit may be of assistance to Texas physicians in preparing a marketing vision and plan for their practice.

Four Reasons Your Practice Should Start an Online Store - 12/01/2020

Online shopping continues to grow in popularity, aided in large part this year by the COVID-19 pandemic. That makes your website a prime location to highlight not only your practice’s services, but its products as well.

Six Ways to Improve Your Practice Marketing - 10/02/2020

The Texas Medical Association has created a webinar that provides easy-to-follow steps to create and implement marketing strategies that fit your practice.

Why Now Might Be a Good Time to Focus on Marketing - 07/09/2020

In order to rebuild under these challenging circumstances, practices must not let their marketing strategies take a backseat. Here are three strategies practices can use to stay top of patients’ minds, courtesy of the Texas Medical Association-endorsed website service provider Officite.

Want to Build Your Referral Base? Connect With Staff, Too - 05/13/2020

If you depend on physician referrals for new patients, will your colleagues — and their staff — remember you?

Four Tips For Creating An Effective Online Presence - 03/13/2019

Patients (and Google) expect your website to be more than an online business card. To reach as many potential patients as possible, your site should be mobile-friendly, contain high-quality educational content, and show up at the top of search results. Check out these suggestions to make sure your practice doesn’t get lost online.

How to Strengthen Your Online Reputation - 09/11/2018

You can use social proof online to help your practice make a strong first impression, improve search rankings, and build trust with potential patients.

You, Too, Can Become a Web Content Expert - 04/20/2018

Wouldn’t it be great if your patients and potential patients regarded you as the go-to health authority? You can establish a reputation as such on your own practice website.

Curate Content on Your Website to Engage, Get New Patients - 12/07/2016

Your website can be a powerful tool for promoting your practice in your community. Without a whole lot of time and effort, you can make it a font of valuable information for patients.

Four Signs It’s Time to Update Your Website - 12/06/2016

An old, outdated site can drive users away before they even get a chance to look at your services. Don’t risk losing potential patients. Instead, keep an eye out for these signs that your website needs updated functionality and a new look.

Seven Ways a Practice Newsletter Can Work for You - 12/05/2016

Many physicians balk at the notion of “marketing” their practice; nonetheless, promotion is what it may take to build a young practice or stand out in a competitive specialty field.

Simple Ways to Keep Your Website Fresh - 11/29/2016

A regularly updated website not only creates a good impression of your practice but also can make your website easier to find.

Four Ways to Increase Physician Referrals - 10/31/2016

Although you may excel in your specialty, referrals from other physicians are not something you can take for granted. Here are four ways to stand out as the go-to physician in your field.

CMS Issues New Medicare Marketing Rules - 06/23/2016

Responding to concerns about marketing and sales of Medicare Advantage plans and Medicare Part D plans, the Centers for Medicare & Medicaid Services (CMS) has issued rules to prevent abuses and protect patients.